Privacy policy

5Please read this Privacy Policy (“Policy”) carefully before using our website accessible at fitflow.ai including all pages and features (“Website), our application (“App”) and related services. The Website and the App (when it’s available) are operated by VitalCore B.V., having its registered address at Platinaweg 25, 2544 EZ Den Haag, Netherlands. To better protect your privacy, we provide this Policy explaining our privacy practices and the choices you can make about the way your information is collected and used by us.

Your access to and use of our Website, App and/or Services is conditioned upon your acceptance of and compliance with this Policy. This Policy applies to all visitors, users and others who wish to access or use our Website, App and/or Services.

In addition to reviewing this Policy, please also review our Terms and Conditions, Cookie Policy and any other terms and conditions that may be posted elsewhere on the Website, App or otherwise communicated to our users.

By accessing or using our Website, App and/or Services you (“you,” “your,” and “User”) agree to be bound by this Policy and our Terms and Conditions. If you disagree with any part of this Policy, Terms and Conditions and Cookie Policy, then you do not have permission to access our Website, App and/or Services.

We will collect and use your Personal Information (as defined below) in ways that are described here, and in a manner that is consistent with our obligations and your rights under applicable data protection laws including, but not limited to:

– General Data Protection Regulation (GDPR);

– Data Protection Act 2018;

– Children’s Online Privacy Protection Act (COPPA);

– California Consumer Privacy Act (CCPA);

– California Online Privacy Protection Act (CalOPPA);

– California’s Shine the Light law, etc.

For purposes of this Policy, “Personal Information” means any information relating to a living individual who can be identified from that information (or from that data and other information in our possession).

All capitalized terms used in this Policy and not otherwise defined shall have the meanings provided for those terms in our Terms and Conditions.     

Eligibility

You warrant and agree that you have the right and legal capacity to enter into these Terms and to adhere to them. You represent and warrant that you are at least 16 years old or have reached the legal age of majority as defined by the laws of your country of residence, where such majority age is required to access the Website, App and/or Services.  If the law of your state/country requires us to obtain the consent of a parent or a legal guardian to process your Personal Information, you may not use our Website, App and Services, and provide us with your Personal Information without such consent.

Types Of Personal Information Collected By Us

We may collect, use, store and transfer different kinds of Personal Information about you that we have categorized as follows:

–  information you provide:

1. contact information such as your name, email address, phone number, and address;
2. other information such as a birth date, password, billing information, credit card information, demographic information, your personal interests and background, gender, age, data on physical characteristics (such as weight, height, areas for improvement, etc.), fitness level, food and diet preferences, meditation preferences;

– information about how you use our Website, App and/or Services (the pages and profiles you view, how you browse the Services, and purchases you make through our Website, App and/or Services)

– information and content you upload (information about the content you upload, such as the time, date and place the photo or content was taken or uploaded, and how you use them, who views them or with whom you share them);

– information automatically collected (your IP address, browser type, Internet service provider, platform type, the website or the app from which you came and the website or the app to which you are going when you leave our Website and/or App, date and time stamp and one or more cookies that may uniquely identify your browser or your account, the unique device ID, hardware ID, and Facebook ID, Apple Identifier for Advertising, Google AdID, device type, model and manufacturer, mobile device operating system brand and model, mobile carrier, phone number and email address);

– your usage data concerning how you interact with our Website, App and Services. For example, it can be information concerning your taps on certain areas of the interface, the features, and content you interact with, workouts you do, the time and duration of your workouts, how often you use our Website, App and Services, how long you are on the Website and/or in the App, your training program progress, your subscription orders, information about the ads in our Website and App with which you interact;

– your communications with us and other users (such as emails, and comments that you post on the pages we have on a third-party service);

– location information;

– information provided by others (we may collect information that third-party organizations may provide to us, such as contact details, demographic information, credit reference, fraud prevention information, updated payment information or payment methods related to your paid account or paid subscription and services);

– cookies and similar technologies.

The legal basis for processing your Personal Information includes your explicit consent, processing necessary to take steps at your request prior to entering into a contract or for the performance of a contract, the protection of vital interests, the performance of a task carried out in the public interest, our legitimate interests, provided they are not overridden by your fundamental rights and freedoms, and compliance with applicable legal obligations.

Purposes Of Personal Information Use

We will use your Personal Information for:

– complying with applicable laws and regulations;

– protecting legal rights and defending our interests and intellectual property;

– providing you with the Services that you request from us;

– complying with our obligations arising from any contracts entered into between you and us, or between you and our affiliates or service providers;

– providing you with information about other products and services we offer;

– fulfilling your requests for technical assistance, Service-related information, or any other communication that you initiate with us;

– communicating with you regarding your use of our Website, App and/or Services;

– notifying you about changes to our Services;

– quality assurance, and to record details about the Services you order from us;

–  improving our Website, App and/or Services;

– maintaining security measures to safeguard our Website, App and/or Services, and your Personal Information;

– personalizing our advertisements;

– performing data analyses (including anonymization and aggregation of Personal Information);

– enforcing our Terms and preventing and combating fraud.

Do-Not-Track Signals

Our Website and App do not currently respond to “Do Not Track” (DNT) signals sent by browsers. To determine whether any of the third-party services we use recognize and respond to the “Do Not Track” signals, please read their privacy policies.

How We May Share Your Personal Information

We may share the information we obtain with third parties, including but not limited to the following entities:

–  our affiliates and subsidiaries;

–  third parties as part of a potential merger, reorganization, asset transfer or acquisition;

–  service providers (to provide services or handle transactions on our behalf, such as payment processing, email distribution, list processing, postal mailing, analytics, digital content or print subscription performance measurement, ad serving);

–  providers of notifications services;

–  providers of message and customer service tools;

–  cloud storage providers;

–  App Store developed by Apple Inc. (helps us to distribute our App). Its privacy policy is accessible at: https://www.apple.com/legal/privacy/data/en/app-store/;

–  Google Play developed by Google LLC (a digital distribution service that helps us to distribute our App). Its privacy policy is accessible at: https://policies.google.com/privacy;

–  advertisers, advertising- and marketing-related service providers and partners;

–  Google Analytics – a web analysis service provided by Google LLC. Google utilizes the information collected to track and examine the use of our Services, and to prepare reports on their use. Google may use the information collected to contextualize and personalize the ads. Its privacy policy is accessible at https://policies.google.com/privacy?hl=en;

–  Hotjar is an all-in-one analysis and feedback tool that reveals the online behavior and feedback of Service users. Its privacy policy is accessible at https://www.hotjar.com/legal/policies/privacy;

–  other analytical service providers which help us to understand how users use our Services, find us (for example, who was the advertiser that delivered an ad to users, which led you to an App Store with our App), to measure the effectiveness of some features of our Website, App, Services and ads, etc.;

–  as necessary to protect our rights (if it is necessary or appropriate to protect, enforce, or defend our legal rights, the privacy or safety of our employees, users of our Services or other individuals and entities, or to comply with or enforce applicable industry standards, law or legal process, including responding to court orders, warrants, subpoenas and other requests from public and government authorities);

– with your consent or otherwise at your direction.

Links To Third-Party Websites

We do not review all of the pages which have links on our Website and/or App and we are not responsible for the contents of any such linked pages. The inclusion of any link does not imply endorsement of such a website and/or service by the Company. Therefore, the privacy practices of these third-party websites and services can differ from ours. Use of any such linked website and/or services is at your own risk. We strongly recommend you read the privacy policies of all linked pages.

Your Privacy Rights

Your data protection rights may vary depending on the laws and regulations applicable in your place of residence. If you are a resident of the European Economic Area or the United Kingdom, you have the following rights concerning collecting and processing your Personal Information:

– the right to object to the processing of Personal Information;  

– the right to object to automated processing;  

– the right to rectification of inaccurate Personal Information;  

– the right to withdraw previously given consent for the processing of Personal Information; 

– the right to access Personal Information;  

– the right to receive Personal Information in a structured, commonly used, and machine-readable format and transmit it to another controller;  

– the right to restriction of processing;  

– the right to be informed about the Personal Information being processed;  

– the right to the erasure of Personal Information;  

– the right to lodge a complaint with a supervisory authority.

If you are a resident of California, you have the following rights with respect to your Personal Information:

–  the right to receive notice of any actual or potential privacy breach with respect to your Personal Information;

–  the right to know the categories and the specific pieces of Personal Information we have collected about you;

–  the right to know the categories of Personal Information the Company has disclosed for a business purpose or has sold to third parties;

–  the right to know the categories of third parties to whom Personal Information was sold;

–  the right to know the categories of recipients to whom Personal Information was disclosed;

–  the right to opt-out of Personal Information sales to third parties;

–  the right to know the categories of sources of Personal Information;

–  the right to know the business or commercial purposes for collecting or selling Personal Information;

–  the right to request deletion of Personal Information we have collected from you, subject to certain exceptions;

– the right to be free of discrimination for exercising these rights.

All of these rights are subject to certain conditions and exemptions.  For example, we will not be obligated to delete your Personal Information if we need to retain it to protect ourselves in the event of a legal claim.

California’s Shine the Light law provides California residents with the right  to request information concerning:

– the Personal Information disclosed by us to third parties for the third parties’ direct marketing purposes during the immediately preceding calendar year;

– the names and addresses of all third parties that received your Personal Information for direct marketing purposes during the previous calendar year. If the nature of the third party’s business cannot be reasonably inferred from their name, we will also provide examples of the products or services that the third-party markets.

California residents may make a request pursuant to their rights under the CCPA and California’s Shine the Light law by contacting us at [email protected] or by sending your request to 9364 N Rinker Drive, Mechanicsville, VA 23116, United States

Cookie Usage

We use cookies to collect specific information when you interact with our Website and/or App. This information helps us deliver relevant advertisements and improve our Services. For more information about the technologies, we use and how to manage cookies, please refer to our Cookie Policy.

 

Miscellaneous

We have put in place appropriate physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect. Although we will do our best to protect your Personal Information, we cannot guarantee the security of your data transmitted to our Website and/or App; any transmission is at your own risk.  Once we have received your Personal Information, we will use strict procedures and security features to try to prevent unauthorized access. In the event of a breach involving your Personal Information, we will notify you in accordance with applicable laws.

The information that we collect from you may be stored, processed, and transferred to any country where we, our affiliates or our processors have facilities.  In cases where the destination country does not offer an adequate level of protection for Personal Information, the transfer will only take place following the conclusion of particular agreements between us and the said subjects, which will include safeguard clauses and/or appropriate safeguards for the protection of your Personal Information. By submitting your Personal Information, you agree to this transfer, storing, and processing.  We will take all steps reasonably necessary to ensure that your Personal Information is treated securely and in accordance with this Policy. Unfortunately, the transmission of information via the Internet is not completely secure.

Personal Information shall be processed and stored for as long as required by the purpose it has been collected. Personal Information collected for purposes related to the performance of a contract between the Company and you shall be retained until such contract has been fully performed. Personal Information collected for the purposes of our legitimate interests shall be retained as long as needed to fulfill such purposes. In certain instances, such as for public interest archiving, scientific or historical research, or statistical analysis, your Personal Information may be stored for extended periods. In these cases, we will implement appropriate technical and organizational measures to protect your rights and freedoms.

Changes To This Policy

We may revise this Policy at any time without notice. We will publish the revised Policy on our Website and/or App. By continuing to use our Website, App and/or Services you agree to be bound by the new version of this Policy.

Contact Us

If you have any questions about this Policy and/or our Terms and Conditions, please contact us at  [email protected].

REVISED: 06/2025